团购型的探店达人带有电商属性,主要的变现模式是通过探店制作视频帮助商家带货(卖团购),赚取一定比例的佣金。
用一句话总结:探店团购达人就是「吃你的喝你的你还得给钱的职业」。

第一首先我来介绍一下什么是探店达人。
抖音的探店达人就是指我们这些创作者,在抖音上发布一些直观、有趣、真实的本地同城的一些吃喝玩儿乐的一个实拍视频内容,然后发布出去,带上本地商家的一个团购位置链接,帮助商家挂的团购进行种草。
发布的视频产生了流量曝光,刷到的人就会在抖音里面下单预定,商家的生意就会变好,同时探店达人的视频会分得团购佣金,一般佣金为2%-10%左右。通俗易懂的讲,就是你帮商家拍视频发抖音,然后商家给你免费吃喝玩儿乐,或者是有筹探店,这就要看达人的视频带货能力。
这属于相互扶持,互利共赢的模式。

第二探店团购达人为什么要在抖音上做是收益最大呢?
当然因为抖音的流量是最大的,现在没有任何一个APP的流量可以去跟抖音去比,抖音现在的日活跃用户最高的时候已经达到了8亿,什么概念?
就相当于你的一个探店视频爆了,浏览量几千万,同城的每一个人都知道了这个店的存在,而且在抖音就可以直接下单,价格会比去店消费便宜很多。
所以抖音同城号接下来会迎来最大的一个红利期。最主要的是抖音同城号是目前官方给予最大的流量扶持。
你可以尝试一下,只要发本地吃喝玩乐的视频挂上团购链接,曝光量都会超级大。

第三做探店达人难吗?普通人能做成吗?
其实做探店达人门槛很低,低到只需要一部手机和1000粉丝。涨千粉的方法有很多这里就不一一介绍了,最常见的就是S粉。
探店达人视频有三种类型
第一:图集形式,几张图片配一个音乐就OK。
第二:短视频展示,分别把店内环境,商品特色、自身体验三个视频剪辑在一起,大概10-15秒就行。
第三:真人口播,这种方式有一定难度,需要进行学习,还需要写脚本,对达人能力有一定要求。
普通人中赚网you85.net做前两种完全可以直接上手。发布的视频只要挂上团购链接,有人下单,商家就会给你分佣,这个时候你只要作品一爆掉,你卖100单你就会有个几百块,你卖1000单,甚至就有几千块的一个收入。

第四我们的探店达人到底如何变现呢?
探店达人有三个个变现方式。
第一种,CPS佣金,是项目的主要收益来源,有人去购买核销就有佣金,兼职每天有200多佣金,但因为现在疫情原因,很多地区项目没法做。
第二种,免费资源置换,就是咨询商家,提供免费的套餐,咱们去探店拍素材,给商家推广1000多个粉之后就可以白吃白喝了,因为商家想要去推广,拍摄的话前期比较缺素材,也是共赢的方法。
第三种,商单,就是商家付费找你做广告,一般后期做的不错可以考虑,有一个底价,根据地区而言,加上探店的团购佣金,现在一口价比较少,都是底价+佣金。
在接广告和带货的等变现的时候,要注意维护好自己的粉丝,比如广告打的不要太明显,不然容易掉粉。

整体流程就是这样,相对来说还是比较简单的,虽然我写的简单,但做起来还需要大家去深入研究一下,每一个项目都是这样,师傅领进门,修行在个人,项目就介绍到这,有需要的朋友可以深入学习了解一下。
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