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视频号带货,一条视频进账10W+

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这两天和一位做视频号带货的兄弟,交流了下目前视频号的情况, 他现在主打视频号中老年人这块的产品,手上十几个号同时做,还给我晒了下数据, 做的好的时候,一天十多万的流水,而且毛利挺高的。 具体的品,这是…

这两天和一位做视频带货的兄弟,交流了下目前视频号的情况,

他现在主打视频号中老年人这块的产品,手上十几个号同时做,还给我晒了下数据,

做的好的时候,一天十多万的流水,而且毛利挺高的。

具体的品,这是人家的秘密,这里就不暴露了,毕竟咱基本的商业道德还是得遵守下。

在交流的过程中,他给我建议,假如要从视频号下手的话,这时候是个非常好的契机,

官方现在给到公域流量的扶持,无论是短视频还是直播都很大。

要做的话,首先我们要了解,视频号上的人群属性,否则你自己闭门造车的话,玩个锤子。

视频号上,目前有两类人群比较集中,第一类是中老年人,第二类是30来岁的老阿姨。

我们要做视频号的话,这两类人群,可以重点去思考下他们的需求。

优质的品非常多,这两天看了下,就发现不少的品不错。

这里以教育类的品为例:

视频号带货,一条视频进账10W+-副业之路

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就一个简单的增高器视频,爆了之后,把这款增高产品带火了,卖了上万单:

视频号带货,一条视频进账10W+-副业之路

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而利润有多少呢,同样的品,我们从拼夕夕上对比下就知道了,视频号上至少19.9元一单,放到拼夕夕上13.73元一单搞定:

视频号带货,一条视频进账10W+-副业之路

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一单毛利至少在50%以上,一万多单就是十多万的利润。

而这款视频是怎么来的呢?

根本不是号主自己原创的,而是通过剪辑二创的。

翻看他主页就知道了,每一个视频,主角和情境都不一样,而且画质有点模糊。

我们直接通过抖音、快手等其他短视频平台,来获取素材,

再经过二次加工成伪原创视频,如掐头去尾、镜头翻转、改变尺寸、修改md5值等步骤,形成二次剪辑的视频。

这里不是说不鼓励原创,而是原创太浪费时间了,通过剪辑的话,可以批量运作。

准备十多个号,每天去发,一个号平均每天发5-10个视频,怼量,只要有一个视频爆了,当天就能带来丰厚的收益。

再结合直播,那个视频爆了,视频里出现什么产品,就在直播间推什么产品,转化效率也高。

而且现在视频号,也开启了付费投放,可以花钱买流量了。

我们在其他平台上的玩法,都可以往视频号上面去借鉴。

如上面的儿童提升教育类的产品,针对老阿姨们。

最近教育部发文,中小学生也要学会做饭烧菜这些基本技能,

于是有人开始卖针对小孩实用的家庭厨房烧菜套装,照样在视频号上卖的挺火:

视频号带货,一条视频进账10W+-副业之路

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一组套装下来,得几百块钱,客单价还不低,销量上已经有一千多人购买。

还有一些针对小孩运动的,比较新奇有意思的产品,非常受欢迎:

视频号带货,一条视频进账10W+-副业之路

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别说,这个棒球套装,我都想下手一套,下午在湖边一片空草地上玩玩。

在人群基数上,微信有十亿日活,这都是视频号潜在人群。

在商业闭环上,视频号已经在逐步放开公域了。

而且从私域引流上来说,视频号作为微信亲儿子,肯定比其他平台友善些,挂下公众号链接,主页放放微信号,也不错。

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