现在做短视频最快的方法就是搬运,但纯搬运已经不行了,需要进行简单的二次创作。今天分享的课程项目玩法不需要这么麻烦,操作简单,因为更多的是讲项目,对新手朋友友好一点的项目,内容分为三点:第一、展现形式;第二、项目变现;第三、注意事项。
第一、内容展现形式
分为录屏剪辑、截屏剪辑、口播剪辑,先来看一下操作,首先打开抖音,在抖音上搜知乎两个字,或者类似的一些关键词,会出现很多知乎的关键词搜索,就打知乎两个字,会找到很多内容,有口播剪辑的形式,录屏剪辑的视频形式,截屏剪辑形式的比较少,如果不多的话可以优先去做。

优先做截屏剪辑的形式,现在所收到的都是给大家看它里面的一些展现形式,其实都是非常简单的,内容的话不需要去写,直接在知乎上找到,自己录一下,录的也不一定非常好,非常标准,流量也是非常的可观。
内容标题都@了知乎,打上了视频标签,知乎故事、每日推文、推荐小说等等,我们也可以按根据他的方法去做,标题可以取一模一样的,写上类似的文案“你与春风皆过客”,都可以这样做。大家也可以去抖音搜索一下知乎,找一些好的同行账号去对标看一下,模仿和借鉴。

标题的话可以直接在知乎上找很火的小故事,或者看一下比较火的一些是什么,像这些关键词“短篇小说、知乎推文、知乎好物、抖音生很火的小故事”等等这些账号都可以利用上,还有一些素材都可以找到。

这里重点要挑选热度比较高的一些话题,先打开知乎挑一些热度比较高的话题,点赞、观看的人肯定越多越好,说明内容备受关注。像这些推荐的内容都是你自己比较喜欢看的,重点要放在热榜这里,放在热榜这上面。


每天都会更新,都可以利用起来,比如马上就要过清明节了,找到一个清明节三天假期你有哪些安排,打算去哪里,这些是借助了实时热点,我们就可以去借助一下它的流量,关注这些问题,点进去看一下有没有高热度的话题。

首先点进去,找到我们需要的内容,打开手机的录屏功能,录制完以后如果视频内容比较长就慢慢的移动15~30秒左右,个人建议15秒左右,内容基本上可以在15秒,甚至在7秒钟左右都能搞得定。抖音毕竟是短视频,这个大家一定要清楚。
还有一种截屏剪辑,因为有的内容很长,一张两张搞不定,录屏的效果不一定每个人都喜欢,我们就可以采用截屏的形式,把内容截成几张图片,发作品就以图文的形式去发布就可以了,简单的加上配乐就可以了。
第二、项目的变现
首先在抖音上要做的事情就是说开橱窗,必须要开,要不然很难变现。其次去对接淘客,因为自己可以去带货,制作一些资料、书籍、产品等等。比如外卖CPS、多多买菜之类的都可以,甚至去搞一些拉伸活动App的下载都可以。
粉丝起量达到一定量以后可以对接一些广告,情感类的广告对接还是非常不错的,效果也很好。最后引流到私域,比如公众号、微信都可做,做一个情感类的公众号,开通流量组,抖音创造者收益也可以,有流量就不用担心变现的问题了。
事实上就搬运而言,我们只单纯的借助知乎上高质量的内容也是可以的,中赚网觉得也不一定非得在一个平台上搬运,我们也可以在其他平台上找,
比如微博,微博的热点话题有很多,去找一些素材操作,或者其他的图文平台也OK,自己制作成视频去发布。因为本身就是借助热点,蹭热点,发抖音,快手,小红书都可以,只要有短视频平台都可以统一发一下,这个自由发挥。
第三、注意事项
玩法虽然比较简单,但都是非常有效,可以立马操作,对新手朋友比较友好,很多一些大V早期也是这样做起号的。
第一点、不要直接搬运
原封不动搬运的时代已经过去了,所以我们要进行二次创作,哪怕变个声音,加个音乐都是二次简单的创作,实在不会的话,我们也可以去网上学习视频剪辑课程。
第二点、搬运的时候尽量选影响小一点的作者作品
一些大v的作品就不要去搬了,现在各个平台都查的比较严,还有长期出现水印的,我们要想办法把它去掉,以免侵权,虽然可能问题不大,但为了避免一些不必要的麻烦,大家一定要注意。
第三点、选择多个人进行搬运
不要专门针对一个地方或一个博主搬运,可以多个地方搬一下,或者去前年、大前年的一些没有更新过的作品,一些有争议性的话题可以拿过来搬一下也没问题。
说了这么多,其实还是需要有执行力才能够把项目做起来,讲得再多不去做也没有用,本节课就到此结束了,欢迎大家点赞,收藏。
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