
为啥说这个事儿呢?原因是最近刷抖音看到不少直播间都在直播公考刷题,也就是主播在直播间给你实时讲解解题技巧,其实主要讲解的就是行测,因为行测是很多人都比较头疼的,而且有的人考试发挥不太稳定。
曾经我也参加过贵州省的省考,我参加考试的目的不是去考个公务员,而仅仅是想体验一下省考的过程,考前我还特地刷了历年的行测题,感觉还是有点吃力,时间上不够用,但是真正到我考试的时候,做完行测居然还剩15分钟的时间,最后考下来行测考了80多分,属于发挥失误,如果按照平时的正常水平,应该是100分左右。
我参加的这次考试数量关系比较难,但是10个题我最后得了满分,自己做对5个,另外5个是猜测的答案,没想到居然全部猜对了,这个就跟我之前看了一些猜题技巧有关。
这两天我看到的直播间主要讲解的就是教你如何用最简单的解题技巧来找出正确答案,我看了一下确实很实用,因为我曾经参加过省考,所以我的感觉是错不了的。

我之所以研究这个项目,是觉得它是个可长期操作的项目,现在疫情情况不稳定,很多线下的培训机构都无法开课,因此线上培训就显得比较吃香,需求也大大增加。
这个直播间在中途会推自己的线上课程,主要就是讲解行测各个类型的解题技巧,其实还是很实用的,售价39.9元一份,这个课程他们是在抖音直接可以学习的,我看了一下总共的学员9.7万,接近10万个,也就意味这个39.9的课程他们卖了将近400万。

其实这是个很好的项目,我身边认识的有个兄弟从2014年开始做线下的公考培训到现在已经8年了,他们主要还是通过本地的公众号作为流量导入的入口,主要是发布招聘信息来获取流量,但是这样的市场还是很有局限性,毕竟一个地方做公考的还有很多家。
如果我们可以通过线上的渠道来获取流量,再整合线上的一套完整的课程,那售后也不用太多的交付,客单价可以放低很多,主要提高销量也是可以的,不比线下差,而且成本特别低。
另外我还关注了另一个号也是做公考培训的,他是主推1块钱的课程,一个月也买了一千多份出去,像这种肯定都是先把目标客户导入到自己的微信,然后建立讲课的群进行成交大课,也就是几千到几万这样的课程,不然只靠1元钱卖课程,他要喝西北风了,后面中赚网you85.net去看了一下他们评论区,确实证实了我的猜想。

其实我个人更倾向于直接出售课程,像这种几千到几万的大课后期的交付可能会出现问题,所以做客单价低的比如68、98开会员直接可以在线学习所有课程这样的模式更好,因为我没有任何承诺,我唯一保证的就是客户能正常听课就行了,这一点完全没有问题。
只需要疯狂去搞流量就可以,不管你是直播搞,还是通过其他自媒体平台去搞都可以,有的人一听到要直播,就觉得很难,其实这样的直播一点都不难,你只需要搞懂100道题的解法,每天直播就一直讲解这100道题,日复一日、年复一年,后面你闭着眼睛都能解题,因为每次看你直播的人都不是同一批人,所以几乎没人知道你讲的都是重复的内容,以前我研究过一个搞特效培训课程的主播就是这样,每天讲几个重复的特效做法,一个月赚二三十万妥妥的。
如果你说我口才不好,语言表达能力欠缺,那你可以尝试一下用录播的形式操作,通过软件把别人直播间直播的内容录下来,然后处理了用电脑版直播软件放到快手或者抖音去直播,这样也许也可以,不过我没用去测试,不知道是否行得通,只是给大家提供一下操作思路。
其实这个操作思路还可以用到其他领域,比如考会计师资格证,考建筑师资格证、考教师资格证或者考驾照都可以操作,主要是你要掌握这个玩法的底层逻辑,不管换啥领域都轻车熟路。
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