
从大环境来说:
长视频平台或将迎来新一轮会员涨价。目前“爱优腾”除了优酷,其他两家的会员都涨价了。长视频平台涨价必定是趋势,被用户骂也是趋势。
从平台角度来说:
数据显示,爱奇艺、优酷和腾讯视频在十年间已经烧光1000多亿元,都还没有盈利。早些年,视频平台的自制综艺和电视剧,请大牌明星和小鲜肉成为常态,亏损也在情理之中。如今面临盈利困境,亏不起了,会员涨价也是没办法的办法。
从用户角度来说:
现在消费者真的太苦恼了,为了一个剧交一个平台的钱,各大视频平台又不断涨价,导致消费者的压力越来越大,每个月还完房贷,还得给各个视频网站月供,太难咯,强烈要求平台整合,就像有线电视一样,交一遍费,看所有台,现在这样太受罪。当然,对于像我一样,平时不看电视剧的人来说,你涨任你涨,反正我不买。
写在最后:
我觉得视频平台应该多出点优秀的自制剧,内容质量提升了,自然会有一大批受众。涨价拿独家版权,完了还得再割一波韭菜,希望少干点《扫黑风暴》这种会员开了超前点映还要钱的这种操作吧。
以后各种消费成本越来越上升,大家只能接受这种显示。比如在北京卢松松10年前理发(平头)大约10元,现在理发,最少30元。
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