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朋友圈卖货的互动转化方法

作者: admin 发布: 2022年4月16日 百度已收录
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有很多朋友都会有这样一个疑问，为什么我发的朋友圈动态很少人点赞评论?甚至有客户主动来咨询，聊着聊着就没回应了?问题就出在朋友圈和聊天这两方面，你们反思过没有?今天给大家分享了一套朋友圈互动和转化方法!…

有很多朋友都会有这样一个疑问，为什么我发的朋友圈动态很少人点赞评论?甚至有客户主动来咨询，聊着聊着就没回应了?问题就出在朋友圈和聊天这两方面，你们反思过没有?今天给大家分享了一套朋友圈互动和转化方法!

朋友圈卖货的互动转化方法-副业之路

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01互动方法

我们都知道微信互动方式就是开启聊天，还有朋友圈相互点赞和评论，才能促进更好更快成交关系，那么如何互动呢?下面分享四种方法能让互动更有效。

第一提问式：

例如你发一条：“如果我分享一个日赚600元的副业，你们有兴趣吗?”那肯定很多人就会回答有有有。

不同的方式提出的问题，互动也不一样。

比如：

“我今天晚上去吃火锅，”互动自然没有那么高，如果你提问，“在什么地方火锅好吃，希望大家给我推荐，有没有一起的吗?”这样效果要比你那种表达方式要好，我们发朋友圈的目的，除了你发内容之外。更多希望大家能够参与进来，能够有互动评论，互动了别人才会更加关注你朋友圈动态。所以提问式是互动是最有效的、也是最常用的一种方式。

第二神秘式：

比如长期单身的你在朋友圈发了一个手牵手照片，或者是对象的背影，宣布恋爱了。长期单身的你，恋爱对象是什么样子的?引起大家的好奇心，因为神秘感的东西，在朋友圈互动就会很高的。

可以换一种方法，你可以这样发：“今天公司出新产品了，”你的客户，他们就会在想，你们公司的新产品是什么?客户好奇了，好奇就会去关注你。就像果粉每次都是期待新iphone那种好奇心，增加关注度。

互动特别需要技巧性的，需要神秘感;大家明白吗，这样效果是很好。朋友圈一定要引起别人的好奇、别人的期待，把你的传播实现最大的价值化。

第三有奖互动式：

要设置一些奖品，俗话说舍不得孩子套不到狼，朋友圈里互动可以选一些小礼品，或者点赞抽奖品，发红包也是可以的，或者是送小饰品等等。送几个东西效果还是很好的，别人并不是因为你奖品而参与，觉得抽奖蛮有趣蛮好玩，有趣味性的一种互动。

朋友圈卖货的互动转化方法-副业之路

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例如在晚上发动态：“用一句话评论我的美，抽6个人请喝奶茶。”结果很多人评论怎么好看怎么帅气，效果特别好。就是这种有奖互动不要太难，要简单容易参与，如果太难了人家就不愿意参与，互动方式要简单、不要那么复杂搞得跟脑筋急转弯似得，参与人少，自然互动就少。

第四自黑式：

可以在朋友圈发一些自己编的笑话，这个就是娱乐性的一个技巧，你的情商有多高决定你的销售做的有多好;自黑可以把你的不好的一面发出来，自黑需要勇气，同时也是自信的一种表现。当你自黑的时候互动也会很强。

朋友圈卖货的互动转化方法-副业之路

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02 朋友圈转化

很多人都有这样一个误区!做营销嘛，一定要打造一个高大尚朋友圈。让别人光看朋友圈就觉得这个人是很牛逼的大咖，朋友圈晒的都是豪车豪宅五星级大餐;如果你面对的不是高端客户，那么请你低调点，现在不是早期微商时代了，别人一看你这朋友圈展示出来的东西，就觉得你不靠谱，早就躲得远远了，害怕被割韭菜。

朋友圈怎么转化呢?

如果光发文字显得单一，尽量图文一起发最好;什么样的配图是好的，尽量广告图不要太多，聊天截图也不要太多。配图要注意，朋友圈都是商家给的广告图，要升华营销，能不用公司的图就不用，偶尔用一下就好了。所以要自己拍的最好，真实很重要;

一天朋友圈下来不要都是聊天记录，文字和图片要匹配;不要牛头不对马嘴。图片要有个性要有吸引力，互动特别好;尽量用最短的话语，能一眼看完是最好的。

还有懂得借力，好的营销他们肯定懂得借力，情商高，懂得借力的人。借助大咖，与大咖关系好了，不用担心粉丝。如何与大咖建立关系，注意她们的动态，送点东西给他，向他付费学习等等，久而久之会成为朋友。

互动也是一种方式，认可、尊重、平等法则，你被我吸引我被你吸引都是一样的，懂得建立关系。

发朋友圈要有干货，在朋友圈里要不不分享、要不就分享些干货。少分享链接、多一些生活分享、少一些广告，多一点正能量。你要知道你的客户群喜欢什么内容?不要太杂太乱，朋友圈发一些生活东西相对比较好一点，真实的生活体现出来;做销售要积极向上一点，不要负能量。

微信聊天和朋友圈，千万不要发模糊图片!!!

我看到朋友圈一些模糊的不成样子的图仍然有人转发，发模糊图片给人的印象：

1、经手很多次，不是你的，信任度降低。

2、复制的，你缺乏主见。

3、破坏你朋友圈的格调，

还有朋友圈里不要做杂货铺!!!

比如你卖护肤品就护肤品，不要衣服，包包，鞋子，各种乱七八糟都卖!你要塑造你朋友圈的个人品牌，弄那么乱怎么体现你的专业?东西多了广告就多，又多又乱的广告，最后别人只能选择屏蔽你、删除你了。

还有最重要一点的就是：执行力，认定的事情就要努力去做。每天要思考朋友圈发什么，发这条微信有没有价值，每次发之前一定好好思考。

作者：十八集 公众号：十八集

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