从内心来说,有这样字眼的文案,都给人一种十分踏实的感觉。
我在自己的朋友圈里简单搜了一下,确实有不少支持面授的项目在卖,如下:

那么,面授项目到底怎么样? 我就结合实际情况跟大家分析一下。
首先,面授项目五花八门,但是以自媒体居多,例如短视频、中视频、平台带货等等。
技术类的也有,比如工作室微信注册之类的,先大致聊一下面授这个套路,特殊项目具体分析。
其次,面授项目一般情况下很贵,少则数千、多则上万甚至数万。
学费如此之高,在没有强大信用背书的情况下,无论项目文案多么天花乱坠、项目收益如何惊天地泣鬼神,也不会有人买账。
毕竟我只是韭菜,又不是傻子,你可以割我,但是不能侮辱我。
但是项目包装好了,需要卖出去啊,于是面授项目的第一个套路就来了:线上低价付费,面授高价教学。
举个例子:
有个项目,内容抛开不说,文案确实吸引到我了,下面就是谈学费了。
你直接抛个几千的价格出去,吓都把我吓死了好吧。
这卖项目呢,就跟撩妹子是一样,你天天就知道“在吗”“在吗”的,哪个妹子愿意跟你聊,你得抛个话题出去。
比如现在,项目谈好了,该聊学费了。
你直接说价格6888,这个价格真的已经超出90%以上韭菜们的心理价位了,我价格都不会跟你砍的。
但是,你后边加上一句“支持面授”,这不话题就来了。
本来我就看好这个项目,但是那么贵我又怕被割,基本不会再继续了解下去了。
但是你说支持面授,我来劲了,这家伙在线下教学还能骗我? 信任感瞬间爆表!聊天又能继续下去了。
你继续说“面授11888”
价格差就出来了,差在哪里? 住宿、伙食、车费、人工等等!
总之一句话,线上跟面授教的是同一个项目,要面授就多花一倍的钱。
但是因为面授这个原因,信任度已经积累的差不多了,已经有客户开始考虑线上教学还是面授了。
这生意不就成了一大半了吗?
如果成了,线上付费了不用提了,因为卖项目的目的已经达到了。
找到一个有团队、组织甚至是公司的面授教学,算是成功了一半。
成功在哪里?
作为团队,总有自己的一点绝活。
做自媒体项目的,无论是吸粉、提高播放量还是带货等等,你可以有无数的玩法套路,但是完全相同的数个账号,总有爆和不爆的,当然,全部凉凉也是有可能的。
这也是团队把自己辛苦研究的方式方法,拿出来包装成项目的原因。
举个例子,我做10个号,成本1000块,可能一个号也没收益,纯赔1000块。
但是我包装成项目,那可是无本买卖。
当然,学费肯定贵,场地、人员、研发、设备等等那样不要成本。
现在,面授开始了,找到团队、组织了,成功一半了
我们说另一半:签合同。合同方式一种是无收益退款。
什么叫无收益呢? 就是说你一分钱赚不到,就是无收益。
所以说,哪怕你交了10000的学费,你就挣了一分钱,也算是赚钱了,对方履行了合同条款。
为什么带货的项目比较多?
举个批量店铺的例子:
跟矩阵是一个回事,一个店铺的一个商品游览量是10,我100个店铺上同一件商品,这就是10000的游览量了,1W游览量,只要是正常商品,总能出几单吧?
话糙理不糙,所有的批量都是这个原理。
但是,100个店铺需要多少成本? 100个店铺一单也没有出怎么办?
没收益公司是要退款的,这个也简单,公司花钱去学员的店铺买两单不就行了吗。
这边学员还在欢呼:老师NB,出单了、出单了。然后学员就欢欢喜喜的结课回家了,然后就没有然后了。
还有一种无收益比较友好一点,我说的好一点,是对你的钱比较友好。
这种面授公司没有那么多花花肠子,学会就是学会,学不会就不要你钱。
举个例子,参加了一个自媒体面授,公司承诺:学不会全额退款。
然后学员开始学习,每天学习、创建账号、剪辑视频、上传,天天累的跟狗似的。
有的学员学到精髓了,赚钱了,学费一交,学员开心、公司开心,双赢。
有的学员没有学会,怎么也赚不到钱,公司把学费退了,学员开心、公司还是开心,又是双赢。
公司为什么开心? 有人给你白干1、2个月的活你不开心吗?
还有一种合同类似于那种“学不会一直教到你会”的那种。
这种就很常见了,谁上学的时候没有参加过什么培训班、集训班之类的。
公司教了,学员学习了
学员学会了,结课! 学员学不会,公司再教一次。
问题就是,这跟“教我的我都会,但是为什么录取我的不是清华,而是蓝翔”一个意思。
这个重点就是,公司教了,你学会了就行了,能不能挣钱赖不到公司身上。
而且现在授课成本确实挺低的,录制一节课可以用很久很久。
还有一种面授情况,纯粹是为了提高线上教学率而提出的假的“面授”。
提前问问你是哪里人,比如你说是北京人,他们公司地址就在深圳、澳门。
总之,让你知难而退选择线上。
你铁了心要去面授,等你准备好要出发的时候,什么公司搬家、员工放假等等情况就来了。
总之,擦亮眼睛,没有人会把财路放在你脚下,哪怕你掏钱。
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