得流量得天下，但你必须确保流量精准，并且确保自己有完整的变现逻辑，商业上是闭环的。
否则你的流量就像是流水，从你身边流过，你却因为没有容器，而抓不到一滴。
我见过很多认认真真用心做内容，做了很久搞了一大堆粉丝，但变不了现的自媒体博主，最终只能弃号，很惨。
这些人中，有花了很长时间做起账号的素人，做到最后实在做不下去了，实在见不到钱，看不到希望就终于停更了。
粉丝上百万、几百万的都有，他们要么接不到广告，要么接到的广告都很低价，百万粉丝一个月赚不到5千元的人，大有人在。
粉丝属性是不同的，不同领域粉丝价值完全不一样。
泛粉娱乐粉2分钱一个、职场粉7-8元一个、精准宝妈粉10元一个、商业粉30元一个，你说能比吗？
这些人中也有很多土老板，声称看到了红利、看到了风口，就招兵买马投钱入局，培养网红、直播带货，最终亏得一塌糊涂，少则1-2百万，多则5-6百万。
靠着粉丝是能接到广告，但是那点可怜的广告费连团队都养不活。
这些赚不到钱的账号多如牛毛，这些人要么是做娱乐类账号，要么是变现逻辑很不清晰，绕来绕去都不知道自己具体是靠什么赚钱。
只是傻傻地想着，把账号做起来再说，有粉丝了就有钱了。
所以他们做啊做，有粉丝了依然还赚不到钱，甚至还亏钱，亏得妈都不认识，最终只能放弃。
努力是赚钱的必要条件，但并不是光努力就可以的。
选择很重要，方向选错努力白费，一开始就必须要有自己的变现逻辑。
啥是变现逻辑？ 意思就是你通过什么方式来赚钱的，你的客户为什么给钱你 ？
一开始就要有自己的商业闭环。
啥是商业闭环？ 意思就是你的人设定位是什么？你的客户定位是什么？你的内容方向是什么？你的引流方式是什么？你的变现逻辑是什么？
没搞明白这些，必死无疑。
所以说，一开始就必须做能赚钱的事，在这基础上，再去付出200%的努力，才能赚到大钱。
正确的方向+足够的努力+不错的认知=成功。
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