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小红书如何爆粉引流,分享几点简单玩法!

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做社群的这几年,是我收获最大的几年,当然不是说金钱,毕竟几百万,现在连买个别墅都买不起,干不了什么。 主要收获在哪里呢? 那便是自己的成长,除了在社群内,经常会分享一些有用有价值的东西,更重要的是学员…

做社群的这几年,是我收获最大的几年,当然不是说金钱,毕竟几百万,现在连买个别墅都买不起,干不了什么。

主要收获在哪里呢?

那便是自己的成长,除了在社群内,经常会分享一些有用有价值的东西,更重要的是学员教会我太多东西了。

不少细分领域的项目,及一线平台的玩法,在和他们的交流过程中,收获非常大。

这两天,和一个做小红书的学员交流,才知道原来他小红书做的这么牛了,在小红书上四十万粉,已经变现了超过300万了。

鉴于项目隐私,我就不公开了,这里面他给我分享了的小红书如何爆粉引流的点,挺多的,

小红书如何爆粉引流,分享几点简单玩法!-副业之路

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其中让我最受启发的点,便是如何持续输出爆款内容,这是现在无论做哪个平台,项目引流变现的核心点。

不管你是做抖音、小红书、头条还是知乎,分享的内容是视频还是文章,都实用。

通过这种持续爆款方法,任何一个平台,都有机会快速崛起。

具体如何的产出爆款呢?

首先第一步是收集可能会形成爆款内容的选题,选题直接决定了,内容是否可能会爆发。

怎么做选题,从用户思维出发,你的用户对什么主题最感兴趣,假如你闭门造车的话,选题做的天花乱坠,他们压根不关心,做的再好,也是直接划过。

而选题做得好,即使内容是坨shi,用户也会捏着鼻子先看下,里面到底是啥玩意。

怎么找这种爆款选题呢?

从同行出发,以抖音为例,把你行业里的优秀同行都关注下,然后关注同行的点赞高的内容,如几千、几万、甚至几十万的视频点赞。

然后观察这些内容的主题,是偶尔火的还是经常火的。怎么观察呢,不是靠猜,而是去验证这个内容。

举例:新手创业的第一步怎么做?你看到同行分享这个选题点赞非常高,那么你想把这个选题用在小红书上,我们就在小红书上搜这个主题下的相关视频。

假如搜到的这个主题视频,都不火,说明这个选题很可能是意外火,意外是不可复制的,就没有借鉴意义。

相反,你搜到的视频,不少做这个选题的博主,点赞量都非常高,差不到哪去,说明这个选题,你去做的话,结果也不会太差。

记住:火过的内容,依然会再火一遍。

当然这句话有个前提,那便是非热点,因为热点的时效性很短,也就当时火罢了,你当时能用就用,过了这个村就没这个庙了。

举例:郑爽事件,你当时蹭还行,现在都快两年了,你再去说这个话题,就没人关注了。

所以选题,选热点,必选刚出来的新鲜热乎的。

非热点,那么我们就去找这个主题还会再火的证据,没有的话,就不选。

人类本质上是个复读机,我们小学、初高中、大学老师,每年讲的课,都是前人分享的总结成书上的内容,然后他们一年又一年的重复,讲给每一届学生听。

选题确定了,接下来是框架内容,这里我们采取的是框架保留,内容替换的方式。

这里说明一点,找同行爆款内容,不是教你去抄,很多培训讲师教你去抄,你见过真的靠抄做起来的吗?

那不是懒是蠢,纯粹的抄,一点都不变,平台不是傻子,粉丝不是傻子。

我们这里是必须把文案,进行重新改编,简而言之,换汤不换药。

把选题分享的内容框架保留下来,换掉里面的案例。

举例:穷人为什么越穷,富人为什么越富?

框架是证明的观点123,案例是ABC,我们提取出核心点123,再把案例换成jqk。

这里,我们在打造爆款内容的时候,时刻要站在山顶上看内容,如果你沉浸进去了,那么无法看到它的内核轮廓。

最后说下怎么找案例,在替换案例的时候,最好的案例,是我们自身的经历,便于打造IP人设,如知乎体案例:我有一个朋友……

其次是知名一点的案例,假如你举例既不是自己身上发生的,又不是粉丝们了解的,那么真实性有待考察,信任度就没那么高了。

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