我记得之前看到过一个新闻是一个女孩子疯狂追星,用光了家里所有的积蓄,父母要和她断绝关系,其实这样的人真的很悲哀,一辈子都活在别人的世界里,自己的偶像比父母还重要。
不过现在的80后、90后追星的应该已经很少了,现在追星的群体主要集中在00后,现在00后拥有一个好的成长环境,接收信息的渠道也比较多,这些群体其实很大一部分都是很有消费能力的,能为了偶像买单的都是家里条件比较好的。

几年前我做过一个测试,那时候在QQ里有一个“兴趣部落”,那里面就有一些明星的兴趣部落,而且现在的00后用QQ比用微信的多,那时候我就在TF-Boys的兴趣部落里发布了一个免费赠送活动,好像是赠送一款背包还是啥,现在已经记不清楚了,那时候一发布不到1个小时就有几十个人加过来,人过来以后我就说已经送出去了,有的人就问还有没有,有没有淘宝店铺,他直接去下单。
不过那时候的玩法显然已经过时了,很多有人气的明星都有自己的粉丝后援会、粉丝团之类的群体,如果我们可以把这类群体导入到自己的个人IP里,那变现就比较容易了。
首先我们要确定流量的来源,我们可以去抖音、快手、小红书、今日头条、西瓜视频、哔哩哔哩、百度百家等自媒体平台去发布相关的内容吸引粉丝群体过来;然后你要确定变现方式,比如通过发布文章获取收益,也就是中视频计划、今日头条、西瓜视频、百度百家这之类的平台,发布明星相关的文章,就可以获得一定的收入,你也可以自己打造一个相关的公众号,把粉丝群体吸引过来,后期就在公众号做内容输出,也可以建立粉丝微信群等。

我更建议把明星粉丝导入到公众号,因为这样可以留存用户,相当于打造了一个IP,后期你发布相关的内容,是可以直接变现的,比如接广告、发布明星同款产品,通过淘客获取佣金。
在薇亚被查之前,可以说是直播界的带货一姐了,那时候真的很火,一场直播上千万人观看,带货业绩也是数一数二的,那时候就有人通过公众号排名去获取流量,公众号排名上去以后每天自然涨粉,都是薇亚的粉丝,公众号每天就发她下一场直播的带货清单,这个号那时候通过发布产品做淘客拿佣金,每个月的收入都是10万以上,现在改名了,但是粉丝还在,消费能力也还在,也在继续发布相关的产品,所以说打造一个IP还是很有价值的。
中赚网you85.net之前给大家分享过通过抖音的粉丝群导流到微信公众号的案例,其实明星粉丝团也可以这样玩,你在抖音批量发布自己剪辑好的某个明星的相关新闻发不出去,感兴趣的用户就会加入粉丝群,再通过链接去引导关注公众号,抛出一个诱饵就可以,比如免费加入XX明星粉丝群就可以,一个抖音号就只做一个明星的新闻内容,但是一定要注意,不要发布造谣的内容,这样风险很大。
还有就是在选取明星的时候也是有讲究的,因为有的明星你平时看他形象很好,但是突然有一天人设就崩塌了,比如之前的吴X凡、时间管理大师罗X祥等,所以这里建议大家可以选择团体性的明星,比如TF-Boys、火箭少女啥的,一般这种团体里面都会出一两个比较有发展前途的人出来,比如现在的易烊千玺、杨超越等,这样即使其中一个人人设崩塌,你可以转型专做另一个比较有人气的成员。
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