其实直播也有很多种方式,有真人直播、半无人直播和无人直播,还有一些最近玩得比较6的录播,现在抖音经常出现一些另类的直播内容,比如情感电台、哄睡电台类似的。
今天给大家拆解一个直播新玩法,那就是抖音的电台直播。
我们在抖音开播的时候,就可以选择语音,也就是电台直播,这种直播方式是官方支持的,不需要真人露脸,这样的方式很多人都能接受。

电台直播不像真人直播,电台直播肯定是靠声音和内容来吸引人的,那怎样的内容才吸引人呢?比如中赚网you85.net前面说的情感电台,每个人都有七情六欲,还有哄你入睡的那种也是很吸引人的,除此之外,最近看到一个不错的玩法就是通过播放胎教音乐直播。
这个可能很多还没结婚、还没有孩子的人很少关注,现在的父母越来越注重对于孩子的培养,所以只要一怀孕,就会做各种准备工作,胎教就是其中一种,这类的用户我们称之为——宝妈。
宝妈这种用户群体是很有价值的,如果你是专门给别人做宝妈粉的导入,一般单价至少10块以上,也就是说,你每天能搞到50个宝妈粉,收入就不低于500元。
那胎教音乐的直播,吸引的都是宝妈,如何将这些粉丝导入到自己微信或者公众号去变现呢?其实方法同行都已经给我们准备好了,只需要去学习模仿做的好的就行了,你去抖音搜索胎教音乐,就能轻松找到一大批同行。

首先把自己的抖音号打造成一个孕妈妈,然后是发布胎教相关的视频,比如胎动的视频、B超图片这样的,这些可以去B站这类的平台找,再配上胎教音乐就可以发布出去,最后再开直播。
那么如何把人从直播间导入到自己的微信或者公众号呢?其实这个只需要在直播间做引导,引导粉丝进去粉丝群,再在粉丝群抛诱饵,比如免费领取3000首胎教音乐,丢出链接就可以引导关注公众号,这样的粉丝变现能力是比较强的,而且价值也很高。

在抖音的粉丝群里发公众号文章的链接是可以直接通过抖音跳转到微信公众号页面的,这就避免了大量的粉丝流失,导入到公众号以后,我们可以不断输出孕妇相关的内容,增强粉丝的粘性。

有了一定量的粉丝以后,就可以快速变现,最直接的变现方式比如接广告,这种账号广告单价是很高的,还有就是自己做淘宝客,通过淘宝客的方式分享一些孕妈妈或者宝妈需要用到的产品然后获取佣金也是不错的。
其实这个方式在很多行业都可以使用,通过这样的方式去导流到公众号进行变现,万变不离其宗,只要你掌握了核心的玩法,不管什么行业都可以玩起来,我在这里主要是分享一个大概的思路,具体的执行还需要你们自己去探索,行动才是第一生产力。
如果你没有胎教音乐的资源,可以去某宝某多多买一份!
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