都说获客难，那么如何获取新客户呢？有的人喜欢付费直接购买精准流量，简单，粗暴，高效，但其实对刚起步的朋友并不友好，
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对于一些大佬们来说，他们是掌握了投产比之后才去选择付费流量，但是对于小白来说直接选择付费流量，就是真金白银的往里扔，
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今天的内容主要分为4个部分：第一部分，熟悉知乎环境，第二部分，内容创作方面。第三部分，推广思路，第四部分，收获和感悟。
我们先来看第一点，熟悉知乎环境，
其实无论在什么平台，你只要是刚进入一个新的环境，首先就是打造你的人设，包括现在做很多个人IP都要先打造自己的人设，很多人对IP的概念还不是很强。
运营知乎从完善主页的资料开始，包括头像，昵称，签名，简介等方面都需要用心去对待。这些元素是在知乎的对外招牌细节，做好了才能在后面知乎答题互动的时候，大家对你有一个直观的认识。
最简单的理解就是你要给别人展现什么，举个例子，就像去医院，你是选择专家，还是选择普通医生给你看病。大家肯定都会选择专家，因为他感觉专家对这个领域是相对专业知识比较强。
账户注册好以后，可以上手熟悉知乎是怎么玩的，比如如何点赞，收藏你感兴趣的内容，如何搜索自身定位相关的话题等等，慢慢的大家就清楚知乎是如何操作了。
其实这也是养号的过程，如果新注册的账号上来就打广告，相信没有平台喜欢这样的行为。很多平台最忌讳的就是上来就打广告，包括抖音，关于养号就有很多的争议，肯定养号要比新号白号要强很多。
这里建议大家关注一下官方账号【知乎小管家】，里面有很多介绍知乎规则的文章，一定要多看看，毕竟我们在知乎的一切操作，都是在知乎的规则体系下进行的，一旦违反规则，轻则删除，重则禁言封号。
第二点，内容创作，
内容无非就是表达自己的观点和想法，去发布一些对这个领域的看法，最主要的还是我们的专业性，如果说专业知识够强的话，打造的内容肯定是很有多用户观看的，在知乎创造一定要遵循高质量内容的原则。
如果说你生产的内容不够干货，用户觉得没有什么价值，那么对后续的流量是没有任何帮助的。要记住不出手则以，一旦出手必须要用优质内容和专业知识来征服用户，
如此才能快速获取大家的信任感，实现我们引流的目的。明确了这个基调，我们就可以有针对性的在知乎进行内容创作了。
这里主要给大家讲一下比较快速的知乎问答，筛选合适的问题进行问答。第一个，看问题的关注人数和浏览量，有足够关注人数的答题才有意义，
才有机会让更多的人看到，好比开店肯定要选择人流量大的地方开，这样才有更多的人光顾店铺，道理都是一样的。
第二个，看问题的热度，
查看高赞回答的更新时间，如果说一两年前或者更新已久的时间，那么这个问题就可以直接pass了，选择一个更新鲜的问题来回答。另外也可以看回答里最后的评论是什么时候的留言。
第三个，查看问题日志，
主要看问题是否上过热榜，上热榜的次数高不高，要知道每次上热榜的话，知乎都会给与基础流量曝光，这样你的答题就会一次又一次的展现在大家面前。所以碰到这样的好问题，大家就赚了，一定要用心去打。
通过筛选问题，我们可以看到高赞回答是如何创作的，知乎用户喜欢什么样的回答，这样我们在创作时就可以有针对性的来答题，不至于无从下手。这里给大家再去进入到知乎，给大家进行一个摸索。
知乎里的等你来答，在这些问题里面去寻找一个适合你的，要挑选问题内容，把这些高赞回答，
比如这个，为什么一旦自己创业了，会很难再回到公司去上班。他有2万多关注，1000多个回答，回答这种比较高的问题。
大家需要创作优质的内容，优质的内容是根据自己的实际情况来创作，一些所谓的干货，
或者是大家对新鲜事物的感慨，我手写我心，创作并不是胡编乱造，而是根据你平时工作中掌握的实际情况来写。
第二，选用盘点型结构来答题，
在观察其他高赞回答的时候，我发现好几篇文章都是用的盘点型的结构，就是列出1，2，3….等等一条一条的内容，我觉得这种模板看起来清晰明了，
尤其适合输出干货文章，直接拿来套用。大家站在阅读者的角度去看，如果你是阅读者的话，打开一篇文章是毫无头绪，排版很乱，肯定也没有耐心看下去。
第三，文章开头要有吸引力，
一篇文章要吸引眼球，开头一定要有让人尖叫的点，一上来就打破用户的固有认知，起到吸睛的作用，让他们有兴趣继续看下去，
在写文章的时候，不要直接把整个东西排列上去，从头到尾都是没有出彩点的文章，这样肯定效果不会很好。
我现在不管是写文章还是讲课，都喜欢给大家讲一些真实的东西，中赚网you85.net不喜欢把这些东西包装起来然后欺骗大家，或者诱导大家进行消费之类的，
因为我感觉没有必要，现在互联网最好的一点是人与人交心，付出一定会给带来回报。如果说你在欺骗一个人，内心也会有强大的良心谴责。
第三点，推广思路，
第一，一些冷启动文章发布时，房后两个小时找朋友帮忙点个赞，搞个能启动量不用多，一般20~30个赞左右就可以让文章预热起来。
其实最简单的理解就是什么？大家在看一一篇文章的时候，你发现很多人与在这篇文章进行一个互动，很多人在这给他点赞，一般第一印象就是什么？
这个人的文章很好，这么多人给他点赞，他肯定写的东西还是比较不错的，这样我可能会再去用心点来观看你的文章。
第二点就是一个引导点赞，答题结束了可以在文末引导大家进行一个点赞，强调原创输出啊，不容易强调文章干货的一些价值，这样的容器大家的一些共情，吸引更多人给你点赞，
尤其是呢他本来懒得点赞的人，其实我发现现在真的是都怎么说都不行，习惯这样去做，因为这个行为大家总感觉他比较麻烦，因为他点了赞又感觉不到得到不得不到什么好处，
如果说你看完这篇文章，他看完了获得一些价值，他有的人也不会给，你点赞，因为你毕竟写完了，他已经看完了，然后他懂了，他可能就把这些东西给遗忘了，其实这也是人的一个正常心理。
第三点就是一个通过其他问答来进行一些导流，在问答回答其他问题的时候，有的回答报了，我们可以在文旺附上一些文章的链接来进行一些导流，这种就是一个插入一个超链接，
像这种大家可能应该是回到会知道的，比如说发布文章，我们写好标题了，然后我们写好文章了，
然后我们这里有一个链接可以直接把链接直接插入到里面，大家他们观看的时候可以直接打开来进行到你这篇文章再进行一个二次阅读。
第四第四个通过我做这些东西收获和一些在知乎答题其实是有一个长尾效应的，其实也就是说你的优质人龙啊可以进行一个沉淀，获得持续的曝光和关注。
其实时至今日知乎依然有用户给我留言或者私信，这也是知乎一个比较好的优势，两年前三年前的东西它依然到今天还会有人搜到，
可见之后的流量是非常稳定的，一篇好的文章，可以源源不断的给你带来一些精准的客户，而且知乎引流过来的客户质量也不错。
虽然知乎人人均百百万年薪的一些梗，但有一说一其实知乎的用户消费能力确实不错。
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