很多人可能觉得做直播很难,不懂技术,不会说话,没有产品等各种因素让大部分人望而却步,其实直播真的没有那么难,只要你掌握了其中的技巧,那么你就可以分到一杯羹。
之前给大家分享过一个抖音直播的项目,这个项目就是根据直播间用户打出来的名字,现场给他写一首诗,其实就是很简单的一个案例,感兴趣的去看看我之前的文章。
今天给大家分享一个视频号直播的项目,其实视频号直播要是能做起来,变现能力还是很强的,毕竟在微信体系里,大家都习惯用。
最近在看一部电视剧叫《人世间》,是一部很值得点赞的作品,反映了我们上面两代人那个年代的真实状况,看了还是很感人的,我个人是很喜欢这个类型的电视剧,这里面就反映了一个情况,那就是随着时代的进步,我们国家的强大,现在的家长都很在意也很注重对于子女的教育问题,只要能给孩子一个好的学习条件,大部分父母在力所能及的范围内都很舍得为孩子的教育投资。
今天分享的就是跟亲子教育有关的一个项目。
这个项目是通过视频号直播获取到流量,其实直播的核心还是内容,你看抖音那些头部主播一直都在不断的打造自己直播间的内容,只有内容吸引人,才能够有留住用户。
前几天我刷视频号直播就遇到了一个不错的案例,就是在直播间让大家猜字谜,其实这个在生活中基本上像类似于元宵节这样的节日才有的活动,平时很少遇到,很多人还是比较感兴趣的,主播就只把准备好的几十上百个字谜打印出来,然后在直播间一个一个给大家解开谜底,这样就引起了很多直播间用户的兴趣,部分人就会留下来一起猜字谜。

只要你坚持播,这种内容都很容易留住用户,直播间用户停留时间长了系统会给你不断推送用户进来,最后越来越精准。
那么直播间起来了如何变现呢?其实这个就有很多变现的点,看你自己想做哪一种,比如直播间可以带货卖相关的书籍。

当然这个就比较考验主播的成交能力了,我个人比较倾向于第二种,那就是把直播间的用户导入私域,视频号是可以绑定公众号的,那么你就可以在直播间做转化,让大家关注你的公众号,回复相应的关键词获取资料,比如《汉语拼音拼读台历》、《小学古诗文音频》、《小学到高中的全套视频精品课》等类似的资料,免费的很多人都愿意去拿到,其实这样就完成了第一步圈粉,让他们关注你的公众号,不断打造自己的个人IP。

直播间的人导入公众号以后,我们变现的方式就更多,可以卖相关的课程、资料还可以接广告,比如你卖9.9一份,很多人都能接受吧?每天买个30份就是300元收入,一个月收入就破万,粉丝越来越多,变现能力就越来越强,教育粉丝目前价值还是很高的。
整个项目大致就是这样了,首先准备一个直播的视频号,做好定位,然后熟悉几十上百个字谜,在直播间讲解,注册一个相关的订阅号,用来导流,基本上这个项目投入成本很低很低
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