
从元宇宙的概念推出之时,大家就对它褒贬不一,但是大部分新闻媒体都是呈现积极的一面,有不少人将2021年称作为“元宇宙元年”,仿佛这样才能衬托出元宇宙在这一年的火热程度。不论是投资圈还是互联网行业,都积极的在元宇宙赛道上布局。就拿国内头部互联网大厂举例,阿里的“鲸探”,腾讯的“幻核”,百度的“希壤”,字节跳动的“Pixsoul”等等,足以看出各个巨头对于元宇宙的重视程度。

那是不是意味着元宇宙板块是个风口,普通人也应该提前布局,进而从火爆的元宇宙中分得一块蛋糕?
元宇宙是什么?
关于元宇宙的定义,众说纷纭,“一千个人有一千个元宇宙”一点不为过。「元宇宙第一股」Roblox给出的元宇宙包含八大要素:身份、朋友、沉浸感、低延迟、多元化、随时随地、经济系统和文明。要素众多,每个要素背后,还有一连串的解释。
我个人更愿意说,元宇宙不是一个新的概念,它更像是经典概念的重生(新瓶装旧酒),是在扩展现实(XR)、区块链、云计算、数字孪生、脑机接口(BCI)等新技术下的概念具化。总之,万物皆可元宇宙, 都宇宙了,你想想这里面可以装进去多少东西?
这是有史以来有条件被扩展到最大限度的一个概念,也恰恰说明元宇宙概念的模糊性,模糊的概念最容易糊弄多数人。

各行各业都是一个个圈子,除了行业与行业之间有个框框“囗”作为壁垒界限,每个行业里面都还有一个“卷”。
如何突破这个“卷”?最好的方法就是击破行业的天花板。如何击破行业天花板?
以前都是发展技术,现在是兵马未动,“概念”先行,说直白点就是不说人话。跟互联网圈的人打交道,你会经常听到一些奇奇怪怪的词,比如痛点、抓手、生态、腰部、打法、声量、赋能…初次接触感觉高大上,甚至不明所以,觉得自己好low,看多以后其实就是“造词”。
——新瓶装旧酒,给老旧事物赋予新名字,元宇宙也不例外。

就像前几年的云计算,刚出来的时候也是沸沸扬扬,最后变成只要放个服务器就是云。云计算的原始技术形态是网格计算。但是叫网格计算就是纯技术性的语言,普通媒体人不敢去谈,但是一说云计算就都敢说上几句了。
普通人在元宇宙中有什么机会?
一句话概括,元宇宙给了普通人当韭菜的机会,除了这个机会,没有其他机会。

要知道在元宇宙概念刚出来的那段时间,各种 " 元宇宙弄潮儿们 " 就已经在挥舞镰刀了:有人出了元宇宙的 " 第一本书 ",有人成为了元宇宙 " 头牌分析师 ",有人已经在卖元宇宙的知识付费课程……
这个社会赚什么样的人的钱最好赚?

当然是赚想赚钱的人的钱最好赚了。这让我不禁想到了一句话:“元宇宙”就像一座围城,围城外的人想进来,围城里的人已经在跑马圈地。如果你想知道自己能否在新兴领域分得一杯羹,有一个很简单也很有效的方法,你只需要会用搜索引擎,如果看了搜索出来的结果还不明白,那这事儿基本就和你无关。
元宇宙适合谁来玩?

目前来看,元宇宙最适合的就是炒作概念,我从业内炒作的基本规律,归纳了以下6类人群适合来玩元宇宙概念(纯属娱乐,请勿当真)。
1、如果你是技术大佬、企业投资人,可以炒作元宇宙是人类发展进程中的加速器,它将如何对全人类产生多么重大的影响,以及会影响到整个社会的方方面面。
2、如果你是艺术从业者,或者媒体人另辟蹊径,可以炒作元宇宙将导致人类社会面临的道德伦理问题和安全问题,批评元宇宙将来会如何地威胁到人类社会的秩序。
3、如果你是研究机构或者权威专家,可以炒作如果我们不马上行动,紧紧跟随的话,我们将失去未来的战略主动权,在国际形势上处于被动姿态,顺便呼吁国家应当加大在这个领域的投资。
4、如果你是直播带货的网红博主,随便说点什么,只要带上这个概念就可以了,万物皆可元宇宙,直播卖衣服的时候也可以带上元宇宙。
5、如果你是在咨询公司工作,马上去预测二十年以后,元宇宙相关产业的市场规模有多大,给出每年的增长率和直到二十年后每年的市场规模,一般使用十亿人民币为单位,注意一定要精确到小数点后2位。例如不能说大约450 亿人民币,而一定要说445.89 亿人民币,否则会显得不够专业。
6、如果你是培训师讲师,不管能讲什么,赶紧做课件去讲课,随便讲点什么都可以,反正也没有统一的标准,你的标准就是标准,例如:“元宇宙促进构建人类命运共同体”,“元宇宙在大湾区发展中的战略地位”,“元宇宙与共同富裕”,“元宇宙带来的安全问题不容忽视”。
至于我们普通人,该学啥学啥,该干嘛干嘛,做好自己擅长的事情,别整天追着各种风口到处跑,有的没的听个新名词就打鸡血,记住一句话就可以了:做有积累的事,并且有积累的做事,如此坚持积累,必有所成。
作者:shipley 微信:13122882025
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