从元宇宙的概念推出之时，大家就对它褒贬不一，但是大部分新闻媒体都是呈现积极的一面，有不少人将2021年称作为“元宇宙元年”，仿佛这样才能衬托出元宇宙在这一年的火热程度。不论是投资圈还是互联网行业，都积极的在元宇宙赛道上布局。就拿国内头部互联网大厂举例，阿里的“鲸探”，腾讯的“幻核”，百度的“希壤”，字节跳动的“Pixsoul”等等，足以看出各个巨头对于元宇宙的重视程度。
那是不是意味着元宇宙板块是个风口，普通人也应该提前布局，进而从火爆的元宇宙中分得一块蛋糕?
元宇宙是什么?
关于元宇宙的定义，众说纷纭，“一千个人有一千个元宇宙”一点不为过。「元宇宙第一股」Roblox给出的元宇宙包含八大要素：身份、朋友、沉浸感、低延迟、多元化、随时随地、经济系统和文明。要素众多，每个要素背后，还有一连串的解释。
我个人更愿意说，元宇宙不是一个新的概念，它更像是经典概念的重生(新瓶装旧酒)，是在扩展现实(XR)、区块链、云计算、数字孪生、脑机接口(BCI)等新技术下的概念具化。总之，万物皆可元宇宙， 都宇宙了，你想想这里面可以装进去多少东西?
这是有史以来有条件被扩展到最大限度的一个概念，也恰恰说明元宇宙概念的模糊性，模糊的概念最容易糊弄多数人。
各行各业都是一个个圈子，除了行业与行业之间有个框框“囗”作为壁垒界限，每个行业里面都还有一个“卷”。
如何突破这个“卷”?最好的方法就是击破行业的天花板。如何击破行业天花板?
以前都是发展技术，现在是兵马未动，“概念”先行，说直白点就是不说人话。跟互联网圈的人打交道，你会经常听到一些奇奇怪怪的词，比如痛点、抓手、生态、腰部、打法、声量、赋能…初次接触感觉高大上，甚至不明所以，觉得自己好low，看多以后其实就是“造词”。
——新瓶装旧酒，给老旧事物赋予新名字，元宇宙也不例外。
就像前几年的云计算，刚出来的时候也是沸沸扬扬，最后变成只要放个服务器就是云。云计算的原始技术形态是网格计算。但是叫网格计算就是纯技术性的语言，普通媒体人不敢去谈，但是一说云计算就都敢说上几句了。
普通人在元宇宙中有什么机会?
一句话概括，元宇宙给了普通人当韭菜的机会，除了这个机会，没有其他机会。
要知道在元宇宙概念刚出来的那段时间，各种 " 元宇宙弄潮儿们 " 就已经在挥舞镰刀了：有人出了元宇宙的 " 第一本书 "，有人成为了元宇宙 " 头牌分析师 "，有人已经在卖元宇宙的知识付费课程……
这个社会赚什么样的人的钱最好赚?
当然是赚想赚钱的人的钱最好赚了。这让我不禁想到了一句话：“元宇宙”就像一座围城，围城外的人想进来，围城里的人已经在跑马圈地。如果你想知道自己能否在新兴领域分得一杯羹，有一个很简单也很有效的方法，你只需要会用搜索引擎，如果看了搜索出来的结果还不明白，那这事儿基本就和你无关。
元宇宙适合谁来玩?
目前来看，元宇宙最适合的就是炒作概念，我从业内炒作的基本规律，归纳了以下6类人群适合来玩元宇宙概念(纯属娱乐，请勿当真)。
1、如果你是技术大佬、企业投资人，可以炒作元宇宙是人类发展进程中的加速器，它将如何对全人类产生多么重大的影响，以及会影响到整个社会的方方面面。
2、如果你是艺术从业者，或者媒体人另辟蹊径，可以炒作元宇宙将导致人类社会面临的道德伦理问题和安全问题，批评元宇宙将来会如何地威胁到人类社会的秩序。
3、如果你是研究机构或者权威专家，可以炒作如果我们不马上行动，紧紧跟随的话，我们将失去未来的战略主动权，在国际形势上处于被动姿态，顺便呼吁国家应当加大在这个领域的投资。
4、如果你是直播带货的网红博主，随便说点什么，只要带上这个概念就可以了，万物皆可元宇宙，直播卖衣服的时候也可以带上元宇宙。
5、如果你是在咨询公司工作，马上去预测二十年以后，元宇宙相关产业的市场规模有多大，给出每年的增长率和直到二十年后每年的市场规模，一般使用十亿人民币为单位，注意一定要精确到小数点后2位。例如不能说大约450 亿人民币，而一定要说445.89 亿人民币，否则会显得不够专业。
6、如果你是培训师讲师，不管能讲什么，赶紧做课件去讲课，随便讲点什么都可以，反正也没有统一的标准，你的标准就是标准，例如：“元宇宙促进构建人类命运共同体”，“元宇宙在大湾区发展中的战略地位”，“元宇宙与共同富裕”，“元宇宙带来的安全问题不容忽视”。
至于我们普通人，该学啥学啥，该干嘛干嘛，做好自己擅长的事情，别整天追着各种风口到处跑，有的没的听个新名词就打鸡血，记住一句话就可以了：做有积累的事，并且有积累的做事，如此坚持积累，必有所成。
作者：shipley 微信：13122882025
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