现在人们越来越重视饮食健康方面的问题,
对于宝宝,饮食健康更是重要,
父母也希望给孩子选择更优质的辅食产品。
随着二胎、三胎政策的开放,
母婴家庭规模进一步扩大,
使手工宝宝辅食形成了一个大爆发的局面。
这个机遇千载难逢,
今天我为朋友们推荐一个不错的项目:
做儿童辅食
一起来看看具体操作流程吧!
项目操作流程
1、打造个人IP形象
想要获得人们的信任,首先从业手续要齐全,特别是从事食品相关行业,需要有食品经营许可证和食品流通许可证等相关证件。
其次要打造个人IP形象,选择一个能够获得信任的形象:
(1)儿童营养师
可以考取《儿童营养管理师岗位证书》,这个证书对学历的要求并不高,中级证书只需要中专以上的学历或者从事相关工作两年以上即可参加考试,而高级证书要求大专以上学历或者从事相关工作三年以上。
(2)经验丰富的宝妈
如果你并不想考什么证书,你也可以把自己塑造成一位经验丰富的宝妈,经常和大家分享带娃经验,谈谈孩子更喜欢哪些辅食,也能受到很多新手妈妈的欢迎。
引流推广
这个项目最关键性的一步:引流推广。
(1)微信公众号
可以自己开通一个育儿类的公众号,定期推送关于育儿知识类的文章,重点推送儿童饮食方面的内容,可以专门写:孩子挑食怎么办?孩子缺钙怎么办?如何让孩子长得更高等等,这些都是宝妈关心的问题。
在文章的底部引导大家加你的个人微信号,但不要忘记赠送一些小礼品,可以是关于育儿的电子书等等,底部插入一些商品广告,比如可爱的宝宝碗筷、宝宝吃饭神器等等。
(2)短视频引流
想要更好的引流,那就离不开短视频引流。以抖音为例,抖音平台上短视频内容五花八门,随便搜一下“辅食”,就会发现有很多的用户:

下图这位创造者把它做儿童辅食的过程拍下来,制作成短视频收到了宝妈的热烈欢迎,还有不少用户在评论区里与她互动:冬瓜是寒性食物,宝宝可以吃吗?臭臭是南瓜泥的样子,是不是胃功能消化不良?……

评论区里的踊跃提问,可以看出宝妈们都非常紧张孩子的饮食问题,而创造者在回答问题的同时,就可以进行技巧性引流,同时在主页下留下自己的微信号。有的创作者甚至还直接留言:粉丝太多,无法一一回复,可添加微信进行沟通。很直接的将公域流量向自己的私域流量池转换。
(3)Vlog
Vlog比短视频更加适合塑造个人形象,因为Vlog是专门记录日常生活的视频,它反映的是最真实的生活情景。
在家独自带孩子的过程,制作辅食的过程都可以用Vlog记录,这些视频非常受新手爸爸妈妈们的欢迎,因为你的视频能够帮助他们,他们从观看你的Vlog,向你学习了各种带娃的神奇招数,渐渐的成为你的粉丝。

变现
(1)微信变现
将引流来的粉丝引到个人微信上,然后将这些粉丝拉到一个群里,经常在群里分享一些育儿知识、育儿经验,或者推荐一些性价比高的育儿产品,直接引流变现。
有了一定的变现能力,还可以与商家对接,商家给你提供更优惠的价格,这样你推荐的产品更富有竞争力,更加受到粉丝的欢迎。
(2)视频带货
发布短视频,抖音可以开通商品橱窗,快手也可以开通快手小店,这里边都可以插入不同的商品,只要有粉丝从你发布的链接购买,你就会得到相应的佣金。
注意:视频内容一定要与推荐的商品内容相关,否则会影响账号权重。

小结
这是一个可以长期操作的项目,二胎、三胎政策开放以后,母婴群体日益扩大,母婴市场也越来越庞大,这是一个很有前景的项目,只要坚持用心操作,一定会有很好的收益。
以上就是本文的全部内容了
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