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小红书开启3轮最严软广整顿

作者: admin 发布: 2021年10月27日 百度已收录
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前段时间小红书滤镜事件，店铺打卡事件，再次把小红书推上了风口浪尖。 1.jpg (24.29 KB, 下载次数: 1) 下载附件 昨天 12:51 上传 所以小红书准备了为期三轮的软广整治方…

前段时间小红书滤镜事件，店铺打卡事件，再次把小红书推上了风口浪尖。

小红书开启3轮最严软广整顿-副业之路

1.jpg (24.29 KB, 下载次数: 1)

下载附件

昨天 12:51 上传

所以小红书准备了为期三轮的软广整治方案，每期为期30天，持续3个月日常治理方案。

第一期:10.25-11.25，第二期:11.25-12.25，第三期:12.25-1.25。

软广整治实施方法为:人工+机器，而是这次整治面向的是小红书全域用户，但会特别关照MCN，因为MCN是小红书最容易管控的生态组成部分之一。

整治的处罚措施：

1，限流：限流是小红书长期存在的一种状态，意思是限制自然流量推荐。

2，禁收录：博主已经跟社区的联系快要中断了。

3，禁投稿：无法发文，更加无法参与社区发文的相关活动。

有站长表示，但是这波整改从网站内容角度看，还是很明智的，现在国家对于内容管控十分严格，像小红书这种社区网站，如果不对内容进行管控，那早晚变成广告垃圾场，一旦出事，就不是小事!

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