
春节前,我闲着没事,想着要充分利用时间,就把很久之前闲置的一个个人店铺翻腾出来了。
准备找一款产品上架,思来想去,找了一款中老年人方面的产品,选了几个款对比了一下,直接一键采集过来了。
因为快过年了,所以,我本来的打算是,把标题、主图、详情页好好修改下,然后上架设置个预售,等过完年,开始做基础销量,搞点评价出来,测测款。
挂上产品没管,第三天,出单了。
我对比了上家一件代发的价格,毛利还可以,有个百分之三十左右,上家店铺还在搞活动,有优惠券可以领,又能多赚点。
接下来,我把店铺送的推广红包也用了,花了几十块,又出了三四单,而且都是静默单,客户也没有咨询,直接就付款了。
还有十几个咨询的客户,问春节能否发货,因为上家要到初八才能发货,所以,暂时发不了,损失了一些单子。
对小卖家来说,选品是个很重要的命题,能找到一些细分类,高利润的产品,那就意味着,赚钱是个大概率事件。
但是产品怎么选?很多人感觉绞尽脑汁也想不出来,只能去通过一些词表,小类目去选词,看看从中能否发现一些蛛丝马迹。
这个方法不能说不对,但是,事实上,很多产品更多的是在生活中发现的,在不同的生活场景中,都会闪现出那么一两个东西,可能是你此前未曾见识或者听说过的。
就拿我选的这个产品举例子,我是在回忆一些生活细节时,想到的这个产品,源于一次朋友聚会聊天。
大家谈天说地,互相问问近况,几杯酒下肚后,有朋友开始大倒苦水,感觉生活压力大,上有老下有小,现在要开始照顾家里的老人了。
然后说了一些家庭里的琐事,虽然我暂时未曾有过这样的经历,但是他讲的很有画面感,也引起了我是一些思索。
那天在网上搜索产品时,灵光一闪,就想到这个,开始搜索,发现了一些不错的产品,估计有些聪明的读者,已经猜的差不多了。
所以,这件事情,给我一个最大的启发就是,真的要做一个用心观察和感悟生活的人。

我在给个人IP群的读者分享的时候,也经常跟他们讲,写作这件事情,也要多去观察和思考生活。
很多道理,很多机会,都藏在生活的细节里。
比如,我以前写过两篇付费的文章,一篇八元钱,一篇一元钱,是关于二手书的,不过迄今为止,我只得到了一个读者的有效反馈。
那天他突然在微信上给我发消息,说按照我说的尝试了,出单了,卖掉一本书,赚了五十块,然后给我发了个红包,问我还有哪些需要注意的问题,我也都认真给他解答了,虽然第一次赚的不多,但是,却是一次成功的尝试。
但是,还有很多付费了文章的朋友,可能只是新奇,看一眼就完事了,也有可能,觉得这个项目的场景跟自己没有什么交集,再或者,觉得这都是小钱,看不上眼。
所以,机会就这么在手中溜走了。
其实,很多赚钱的机会都藏在细节里,就像看文章一样,有些人看文章就仅仅是看文章,有些人看了会思考,会留意文章中的细节。
很多关键的信息,其实是需要读者自己去挖掘的,你获得了信息,去思考,去执行了,才有可能赚钱。
为什么我一直讲,赚钱这个事情要靠自己?
因为只有你自己的思考然后执行得来的东西,才对你最有价值,最能让你不断的提升自己。
这个世界上到处都有赚钱的机会,但是,它们只属于那些留心生活,善于思考,并且愿意不断试错的人。
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