您的位置 首页 副业好文

如何打造个人品牌?想要赚钱,先从打造个人品牌开始

广告

想要赚钱,先从打造个人品牌开始! 今天来聊聊个人品牌, 有一张图,图里有一句话叫做: 再小的个体,也有自己的品牌。 其实个人品牌一直都有,最早我刚接触互联网的时候,那时候黑客论坛非常火,只要你懂点技术…

想要赚钱,先从打造个人品牌开始!

今天来聊聊个人品牌,

如何打造个人品牌?想要赚钱,先从打造个人品牌开始-副业之路

有一张图,图里有一句话叫做:

再小的个体,也有自己的品牌。

其实个人品牌一直都有,最早我刚接触互联网的时候,那时候黑客论坛非常火,只要你懂点技术,制作一些动画教程。

发布到各大黑客论坛,黑客网站,你就会收获一大批粉丝,当时没有粉丝这个叫法,但是意思是一样。

那时候大多数上网的人都有一个黑客梦,非常崇拜技术厉害的人。所以,能分享教程出来的人,就会让很多人崇拜。

这是最早的个人品牌,只不过当时还没有这个概念,一直到微信出来以后。个人品牌才被广为传播,衍生出来各种名词。

比如:自明星,自品牌,个人IP,个人品牌等……这其实都是一个意思。

在14年的时候,我开始写博客,通过分享文章链接了很多朋友,这其实也是在打造我的个人品牌。

只不过并没有用心维护,比较佛系的更新,所以做得一般般。直到去年开始重视并重新规划,今年开始好好维护自己的个人品牌。

如何打造个人品牌?需要从这几个方面入手。

1、寻找定位

2、知识体系

3、推广传播

4、运营维护

一、寻找定位

做好个人品牌,定位很重要,因为涉及以后的用户价值和变现。

举个例子,比如想打造一个做电影解说的个人品牌,这个定位是娱乐大众,虽然受众多,相对来说价值比较小。

有个公众号定位专门写新三板上市的内容,关注人群都是想要上市的企业老板。

虽然只有6万的粉丝,用户数量不大但是价值巨大,而且还获得了1000万的投资。

这两种用户群体的属性不一样,价值也就不一样。

前者是没有明确的属性,关注你可能为了娱乐。而后者一般都是想上市的公司或者企业的老总,关注你可能是为了公司的上市做准备。

所以选择的用户群体,以及以后如何变现,有多少价值关系非常大。

当然,选择哪些用户群体,也需要匹配你自身的资源。

所以,在定位之前,应该先盘点下自己有哪些资源?

产品资源?

人脉资源?

技能资源?

资金资源?

渠道资源?

其他资源?

在哪个方面有资源,选择你最有优势就可以,后续变现相对更加容易。

比如我对网络营销这块比较熟悉,那我定位在网络营销这一个方面。

但是网络营销这个领域也很大,不好占位。应该在细分一下,思考下最擅长的是什么?

我比较擅长的有私域营销,项目策划,盈利模式设计,精准流量的获取,转化率提升,会得有点多。

如果选择一个细分,就是私域营销,那就把这个方面的经验当做主要内容来分享,其他当做辅助分享,因为这些内容都属于网络营销这块。

已经把自己的细分领域选择好了,那接下来就开始定位用户。

那什么人对这些内容感兴趣,创业者,企业老板,微电商等……

其实只要是想在互联网创业赚钱的人,都是需要学习私域营销,未来10年的生意模式就是做好私域生意。

二、知识体系

不管你做什么项目,卖什么产品,其实都是在卖解决方案。

比如减肥产品,你看起来是在卖产品,但其实是卖一套能让客户瘦下来的方案。

如果你能让客户瘦下来,哪怕不交付产品,客户也是会买单。

比如我录制的私域营销课程也是解决方案,这个解决方案是让你学会操作项目,懂得如何成交,如何引流等……

这个解决方案就是知识体系。

比如你想学习私域营销,想学习操作项目。我通过这些年做项目的经验,搭建了一个知识体系。

这个知识体系就是从零开始教你如何做项目部,如何布局流量渠道,如何搭建成交系统。

比如说减肥项目,也是需要一套知识体系,这套知识体系就是如何帮助客户一步步瘦下来的,你可以在知识体系里包含要销售的产品。

所以,知识体系就是你的解决方案。这个解决方案就是你的产品。

三、推广传播

接下来要开始做推广传播:

首先要选择作为内容首发阵地,其实公众号是不错的选择。有两个原因,一个是微信生态,另外一个是客户数据库。

除了把公众号当作主阵地,还需要多找些平台同步矩阵,比如今日头条,独立博客,百家号等自媒体平台。

互联网推广方法很多,选择自己擅长方法去做就可以。

比如我擅长写文章,通过高权重网站,自媒体平台进行符合SEO的文章的推送。

如果你比较擅长说话可以录制音频,如果你擅长拍视频,也可以拍视频。选择最擅长的一种推广方式做到极致,那么就不会缺流量了。

我们做引流推广,一定要重传播。比如我擅长写文章,写文章很重要,但是发文章更重要。可能写文章花几个小时,发文章更需要花写文章的十几倍,甚至几十倍。

在这个酒香都怕巷子深的时代,只有最大化的扩散信息,才能吸引到更多人。

4、运营维护

运营维护也是非常重要的一个环节,你需要做的就是,不断给潜在客户提供价值,不断影响潜在客户。

讲两个比较重要的点:

第一个点,养成固定时间发文发圈的习惯,当你不断出现在潜在客户的面前,就会形成记忆点,让客户记住你的人,记住你的产品。

第二个点,经常跟客户互动交流,主要作用也是一样,多曝光自己让潜在客户记住你。

通过不断分享价值,不断做利他的动作,就能不断的影响潜在客户,就会产生信任,最后产生成交。

今天时间有限,先分享这些,还有很多细节,没有写出来。

不过,如果你想打造个人品牌的话,从这4个方面入手一定不会错。

本文来自网络,不代表副业之路立场,转载请注明出处:http://www.fuyezhilu.com/1505.html

发表评论

邮箱地址不会被公开。

评论列表(148)

  1. My spouse and i ended up being absolutely lucky when John could deal with his studies because of the ideas he made when using the web pages. It’s not at all simplistic just to possibly be giving for free techniques that others have been making money from. And now we see we need you to be grateful to for this. The entire illustrations you’ve made, the straightforward blog navigation, the friendships you assist to engender – it’s everything wonderful, and it’s aiding our son in addition to us understand that content is cool, which is exceptionally indispensable. Thanks for the whole thing!
    curry shoes [url=http://www.curry9.us]curry shoes[/url]

  2. I just wanted to write a small comment in order to thank you for all of the fantastic concepts you are giving out at this site. My prolonged internet search has at the end been compensated with reasonable points to go over with my classmates and friends. I ‘d mention that most of us website visitors are very blessed to dwell in a fine website with very many marvellous individuals with very helpful methods. I feel truly fortunate to have discovered your entire webpages and look forward to tons of more exciting moments reading here. Thanks a lot once more for a lot of things.
    bape clothing outlet [url=http://www.bapesclothing.com]bape clothing outlet[/url]

  3. My husband and i were fulfilled that Albert could complete his studies from your precious recommendations he received when using the blog. It is now and again perplexing to just be freely giving facts that many most people may have been selling. And now we discover we’ve got the blog owner to give thanks to because of that. The main explanations you have made, the straightforward blog navigation, the friendships you will help engender – it is many terrific, and it is helping our son and us feel that this subject matter is fun, which is especially pressing. Many thanks for all the pieces!
    yeezy 380

  4. I wish to express my respect for your kindness in support of men and women who really want guidance on this important content. Your special commitment to getting the message up and down had been remarkably useful and have really helped employees just like me to realize their endeavors. Your entire warm and friendly publication entails a whole lot to me and further more to my fellow workers. Thanks a ton; from all of us.
    nike off whtie

  5. Thank you so much for giving everyone an exceptionally splendid possiblity to read from here. It can be so pleasant and stuffed with a lot of fun for me and my office mates to visit the blog nearly thrice a week to read through the latest items you have. Not to mention, I am also certainly happy for the incredible opinions served by you. Selected 1 facts in this article are absolutely the most efficient we’ve ever had.
    golden goose

  6. I precisely desired to thank you so much once more. I’m not certain what I would have taken care of in the absence of these tips shown by you about such a situation. It truly was the difficult difficulty for me, nevertheless encountering a new specialized form you processed the issue made me to weep over fulfillment. Extremely grateful for your service as well as wish you know what a great job that you’re carrying out educating the mediocre ones by way of your web site. I am sure you’ve never got to know any of us.
    off white

  7. I have to express my gratitude for your kindness in support of individuals that absolutely need guidance on the topic. Your personal dedication to getting the message all-around ended up being especially important and have without exception helped guys much like me to achieve their targets. Your amazing insightful instruction indicates a whole lot a person like me and much more to my mates. Many thanks; from each one of us.
    off white outlet

  8. I needed to compose you that very small observation to help give many thanks again with your superb techniques you have shared in this case. It is simply incredibly generous with people like you to give unhampered precisely what many of us would have made available for an e-book in making some bucks for themselves, especially considering the fact that you might have done it if you considered necessary. Those things likewise acted like the good way to fully grasp that the rest have a similar zeal just like my own to understand a little more pertaining to this matter. I believe there are many more fun instances up front for those who looked at your site.
    supreme

  9. I want to show thanks to the writer just for rescuing me from this type of setting. After surfing through the world wide web and obtaining ideas which were not beneficial, I figured my entire life was gone. Living devoid of the approaches to the problems you’ve resolved by means of this write-up is a critical case, and the kind that might have in a negative way affected my career if I had not come across your website. Your mastery and kindness in handling all areas was useful. I’m not sure what I would have done if I hadn’t encountered such a solution like this. It’s possible to now look ahead to my future. Thank you so much for the high quality and effective help. I won’t hesitate to endorse your blog to any person who requires tips about this situation.
    hermes online

  10. I enjoy you because of each of your hard work on this website. My niece really loves doing investigations and it is obvious why. We all notice all relating to the powerful form you make helpful strategies by means of your web site and as well as strongly encourage contribution from other people on the subject then our daughter is truly learning a lot. Take advantage of the remaining portion of the year. You are always performing a great job.
    ggdb

  11. My wife and i were quite joyous Jordan managed to deal with his reports through your precious recommendations he discovered through your web pages. It is now and again perplexing to simply continually be giving freely secrets and techniques that many other people have been selling. So we already know we have you to appreciate for this. All of the explanations you have made, the easy website navigation, the friendships you can give support to engender – it’s everything wonderful, and it is leading our son and us feel that that idea is entertaining, and that’s exceptionally indispensable. Many thanks for the whole lot!
    jordans

  12. Thank you so much for providing individuals with remarkably splendid opportunity to read articles and blog posts from this site. It’s usually so ideal plus packed with a lot of fun for me personally and my office colleagues to visit your web site at minimum three times in one week to find out the fresh guidance you have got. And indeed, we’re certainly pleased considering the fantastic points you serve. Some 3 ideas in this post are indeed the very best we’ve ever had.
    supreme clothing

  13. Thanks for all your labor on this site. Kate really likes conducting investigations and it’s really easy to understand why. I learn all relating to the dynamic manner you offer simple tactics by means of your web blog and as well as improve participation from other ones on this concern while our favorite girl has been studying a lot of things. Take advantage of the rest of the new year. Your doing a fantastic job.
    curry shoes

  14. I would like to express my love for your kindness supporting men and women that should have guidance on this matter. Your real dedication to getting the solution all around came to be certainly good and have usually made guys just like me to arrive at their goals. The useful suggestions denotes a whole lot to me and especially to my mates. Thank you; from everyone of us.
    hermes bag

  15. I would like to express appreciation to you for rescuing me from this particular instance. Because of exploring through the the web and coming across advice which are not helpful, I figured my life was over. Living without the strategies to the difficulties you’ve solved by way of your site is a crucial case, as well as the kind that would have negatively damaged my entire career if I had not come across your web blog. Your main understanding and kindness in maneuvering the whole lot was tremendous. I’m not sure what I would’ve done if I had not come across such a subject like this. I can also at this time look forward to my future. Thanks for your time so much for your impressive and results-oriented guide. I will not think twice to recommend your blog to any individual who should receive care on this subject.
    pg 1

  16. I needed to compose you this little word in order to say thanks over again relating to the fantastic principles you have shown at this time. This has been simply extremely open-handed of you to provide freely all numerous people could possibly have distributed as an e-book to make some bucks for themselves, and in particular considering the fact that you could have tried it if you considered necessary. Those things as well served to be the good way to be certain that many people have a similar keenness the same as my very own to realize more in regard to this matter. I’m certain there are numerous more fun moments up front for individuals who check out your website.
    goyard store

  17. I am just commenting to let you be aware of what a wonderful discovery our child obtained studying yuor web blog. She mastered so many details, which include what it is like to have an excellent coaching mindset to have the others effortlessly fully understand selected complex issues. You really exceeded our own expectations. I appreciate you for giving such helpful, trustworthy, edifying as well as cool thoughts on that topic to Sandra.
    kd13

  18. I happen to be writing to make you be aware of of the notable discovery my cousin’s girl gained studying your web site. She came to find some things, including how it is like to have an excellent teaching style to make others quite simply fully understand a variety of multifaceted things. You actually surpassed visitors’ desires. Thanks for distributing these good, healthy, edifying and fun tips on this topic to Gloria.
    golden goose

  19. I and my friends have been following the great guides on your web site then before long got an awful suspicion I had not thanked the web blog owner for those tips. Most of the people happened to be totally excited to study them and already have pretty much been taking pleasure in these things. Appreciation for turning out to be very helpful and also for finding variety of fantastic information most people are really desirous to be informed on. Our sincere apologies for not expressing gratitude to you earlier.
    bape

  20. I wanted to type a small comment in order to appreciate you for the wonderful advice you are showing on this site. My extended internet investigation has at the end been honored with reputable information to exchange with my colleagues. I would say that we readers actually are undeniably endowed to exist in a really good place with many awesome individuals with useful pointers. I feel pretty grateful to have come across your entire web page and look forward to plenty of more amazing times reading here. Thanks again for everything.
    yeezy supply

  21. I am glad for writing to make you be aware of what a amazing experience our child obtained reading your web site. She discovered numerous things, most notably what it’s like to possess a wonderful teaching mood to get other folks with no trouble completely grasp some very confusing subject areas. You truly did more than my expectations. Thanks for rendering the interesting, healthy, edifying and easy guidance on your topic to Janet.
    jordan travis scott

  22. A lot of thanks for every one of your hard work on this blog. Ellie enjoys getting into investigation and it’s easy to see why. I learn all about the lively manner you provide good techniques through this blog and cause contribution from other people on that subject matter then our favorite simple princess is without question being taught so much. Have fun with the remaining portion of the new year. You are always carrying out a brilliant job.
    jordan shoes

  23. I must express thanks to the writer for rescuing me from this matter. As a result of scouting throughout the world-wide-web and coming across proposals which were not productive, I assumed my entire life was well over. Existing minus the answers to the difficulties you have sorted out by means of your write-up is a serious case, and the ones that could have in a negative way affected my career if I hadn’t noticed your web page. Your own personal skills and kindness in maneuvering the whole thing was important. I’m not sure what I would’ve done if I had not discovered such a stuff like this. I can now look ahead to my future. Thanks so much for the expert and result oriented help. I won’t think twice to suggest your web page to any person who wants and needs support on this area.
    kyrie 7

  24. I wanted to draft you the very little note to help thank you over again over the splendid solutions you’ve shown here. This has been really strangely open-handed with you to provide extensively just what a lot of people would have made available as an ebook in order to make some dough on their own, principally seeing that you might well have tried it if you ever wanted. The tips likewise acted to be the great way to fully grasp that many people have the identical dreams really like my very own to know much more around this condition. Certainly there are some more fun times up front for those who go through your blog.
    supreme

  25. Needed to compose you this tiny remark to finally thank you the moment again about the magnificent tactics you have shared above. This has been simply shockingly open-handed with you to deliver unhampered what exactly some people could have supplied as an e book in making some dough on their own, particularly seeing that you could have tried it in the event you wanted. The solutions likewise worked to be the good way to recognize that most people have a similar interest just as my own to understand more and more with regard to this problem. I believe there are lots of more pleasant situations ahead for those who read carefully your blog.
    kyrie 5 spongebob

  26. I would like to point out my admiration for your kindness in support of individuals who absolutely need assistance with this one concept. Your special dedication to getting the solution around appeared to be extremely valuable and have constantly encouraged somebody just like me to arrive at their pursuits. Your new invaluable hints and tips means a great deal to me and extremely more to my office colleagues. Best wishes; from everyone of us.
    kevin durant

  27. Thanks a lot for giving everyone such a superb opportunity to check tips from this website. It is usually so useful and full of fun for me and my office fellow workers to visit your web site a minimum of 3 times in a week to find out the fresh guides you have got. And of course, we are actually contented for the good information you serve. Selected 3 tips in this posting are absolutely the most effective we have had.
    jordan outlet

  28. Thanks so much for providing individuals with an extraordinarily terrific possiblity to read from this web site. It can be so fantastic and packed with a lot of fun for me and my office acquaintances to search the blog on the least 3 times a week to study the fresh secrets you will have. And definitely, I am at all times satisfied considering the awesome things you give. Certain 4 ideas in this article are undeniably the most suitable we’ve ever had.
    supreme t shirt

  29. I simply wanted to send a brief message so as to say thanks to you for all the great strategies you are placing here. My long internet look up has finally been paid with professional content to write about with my family and friends. I would tell you that we readers actually are very much blessed to be in a remarkable site with so many special individuals with helpful tips. I feel truly fortunate to have discovered your weblog and look forward to so many more amazing moments reading here. Thank you again for everything.
    golden goose

  30. I am commenting to let you be aware of of the brilliant experience my princess undergone reading through your web page. She noticed lots of details, which include how it is like to possess an incredible helping character to get the others very easily fully grasp chosen grueling topics. You actually exceeded our own expected results. I appreciate you for imparting such powerful, dependable, informative not to mention cool thoughts on the topic to Gloria.
    yeezy

  31. My husband and i have been so happy when Jordan could complete his investigation because of the precious recommendations he got out of your weblog. It is now and again perplexing to simply continually be making a gift of instructions which usually many people may have been trying to sell. And we all do understand we need you to give thanks to for this. The explanations you made, the easy blog menu, the friendships you make it easier to engender – it’s many astonishing, and it is letting our son and us reckon that this content is thrilling, which is very mandatory. Thanks for the whole thing!
    kobe

  32. I precisely wanted to thank you very much yet again. I do not know what I would’ve made to happen in the absence of the actual creative ideas shown by you regarding that problem. It actually was a real troublesome case in my position, however , noticing a professional form you treated that forced me to cry with joy. I’m happy for the help as well as sincerely hope you know what an amazing job you are undertaking educating men and women using your website. I’m certain you have never encountered any of us.
    kyrie shoes

  33. I simply wanted to jot down a small comment to appreciate you for some of the precious guides you are showing at this website. My time consuming internet search has at the end of the day been recognized with extremely good concept to go over with my neighbours. I ‘d claim that most of us site visitors are very much blessed to dwell in a wonderful community with very many wonderful individuals with insightful guidelines. I feel very fortunate to have encountered your webpages and look forward to some more awesome moments reading here. Thank you once again for everything.
    kobe shoes

返回顶部