今天和一个认识近十年的朋友聊了一下午,他曾经是我的前辈,创意能力比我强,曾年薪几十万和上百万,可最近几年一直没有找到一个好工作,下午讲到激动之处,他几近落泪,说自己40多岁了,一直没有稳定的收入,老婆也不上班,现在一直在吃老本,生活质量越来越差。 问他为何不创业?因为很多公司不太可能招40岁以上的人了,自己不想创业,去做联创也可以啊,他说不想冒风险,觉得创业太难了,尤其疫情一来,让他更不敢创业了。 哎,40多岁了还想去找工作,还要一个高薪的工作,这还真是个难题。 碍于大家是多年好友,我给了他几个建议,希望他能创收吧,毕竟大家都不容易: 1、做顾问吧,毕竟有那么多年的职场经验和行业经验,教训也有,做顾问至少不用什么投入,风险最低,只是赚多赚少,其它任何创业都需要投入,开店需要钱吧,开公司需要租办公室以及请人吧,都要投入,做个人顾问不需要其它投入。 2、要锁定一个狭窄的领域,总结下自己的特长看在哪方面真的最专业,比如我一个朋友陈勇只做转化率的顾问和培训,还有一个哥们只做社群顾问等等,按照我对这个哥们的了解,我觉得他干一个”广告语顾问“是可以的,他特别有创意,文案能力很强,现在任何品牌和产品其实都需要广告语,或一句话介绍,甚至个人想打造个人IP也需要; 3、给自己想一个最好的广告语,当做经典案例去创作,然后每天录一条经典广告语的视频号,可以是自己创作的,也可以是别人想的经典的广告语,有了积累和专业度,流量和用户自然会来,相信时间的力量。 我告诉他,我刚开始创业的时候,最大的客户来源就是我写的书籍带来的,还有wo在很多网络上写的文章也能给我带来客户,当你没有预算做广告的时候,内容传播就是一个有才华的人的最佳”营销“手段。 ![]() 我是非常大的受益者,包括现在写公号,其实每天影响近万人,就像一个歌手开一个万人演唱会一样,这1万个阅读,其实代表了1万个潜在的机会,你和别人真诚分享你的心得,只要有价值,别人也会感恩你。 关于我这个朋友的困惑,其实不是个案,而是社会越来越普遍的现象,那就是40+男人越来越不好过。 我的朋友金杜曾写过35+再出发系列文章,也引起了很大的反响,其实男人40更难,男人40才上有老下有小,如果收入一旦不稳定甚至入不敷出,会很恐怖。 我这个哥们原来在市中心有房子,现在因为经济压力太大,现在不得不卖了市中心的房子,搬到了一个很偏的地方住,一下午让我知道了,原来当一个人走下坡路的时候太可怕了,怪不得有人说“人无千日好花无百日红”。 我不禁想到在我山东老家农村做粮食买卖的大舅告诫我的至理名言: 一个人真正能赚钱的黄金时间也就10年,上学和刚毕业的前几年是赚不到什么钱的,人一旦上了岁数呢,也没有竞争力,意味着也赚不到钱了,但就是这10年赚的钱和攒的钱,需要养老还需要养小,还有看病等……所以30~40岁赚的钱再多也不要太高兴,因为平摊到你从小到老假设70年,每年可支配的收入并不多。 说实话,当我听到在农村做生意的大舅说出这番理论的时候,我竟然无法反驳,最后我还是被说服了,因为大部分人的人生就是这样,30以前也就只能养活自己,40岁以后家庭开支越来越大,上有老下有小,基本上赚的钱也不会有剩余,唯一可以做风险金及财富沉淀的黄金时间还真的是30~40岁。 原谅我这个道理说的这么绕,以为这是我大舅的观点,我只能消化到这个程度了,尤其下午和这个45岁的哥们聊完,我更加认同大舅的逻辑了。 突然一阵恐慌。 一个中年大叔的恐慌,现在回想,自己在30多岁最会赚钱,开支也不大的年代,真的过于乐观了,花钱也大手大脚,没有攒够足够的钱,后悔啊。 所以,我慎重提醒很多最近赚钱很多也相对容易的30+男人,别太嘚瑟啊,以后花钱的日子多着呢,你不会一直这么赚钱的,要有风险意识。 可能我大舅在农村收入低,对生存有着更深刻的理解,所以才得出的这个结论,我觉得特别适合分享给现在的年轻人,太多人对未来有着太乐观的预期了,就像下午我这个哥们就从来没想过自己还会找不到工作,也从来没想过自己的工资可以越来越低…… 今晚,代表年轻人和中年人,致敬大舅。 切忌他给你我的警醒: 10年赚的钱要够70年花 |
在农村的大舅给我上了一堂人生课
今天和一个认识近十年的朋友聊了一下午,他曾经是我的前辈,创意能力比我强,曾年薪几十万和上百万,可最近几年一直没有找到一个好工作,下午讲到激动之处,他几近落泪,说自己40多岁了,一直没有稳定的收入,老婆…
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